There seems to really be a sea change in the way women think about hair color. Have you noticed? They understand now that one all-over color can look flat and, even when it’s a good product that has luminance, still doesn’t provide the movement and intrigue of
dimensional hair color.
You can profit from this enlightenment (pun intended!) in a number of ways. Let’s first talk about the pre-graying set, whom you can guide through a seasonal rotation of highlights and lowlights. Fall need no longer feel like a letdown from summer, a time when you “come to your senses” and let your blonde streaks grow out. Instead, autumn leaves can inspire clients to go into gorgeous, lowlighted golds and coppers. Even if someone wants to stay blonde, adding slightly deeper tones will establish a palette that lets her build back to lighter shades in the spring. Having this conversation with clients will extend your spring and summer highlighting profit center throughout the year, just in a different color scheme, and it will increase client loyalty.
Clients in their teens and 20s like brighter colors and a streakier look. In contrast to more permanent piercings and tattoos, bold hair color panels allow students and young working people to make a statement and enjoy youth without much commitment. Guys are great clients for this, too. The time you take to sharpen your
dimensional hair color skills will pay off! Next time I’ll discuss clients who also need gray coverage.