Some years back a salon manager who believed that stylists should continually take
hair color classes and constantly upsell their clients
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to color told me that she walked her staff over to the nearby mall and said, “Look around. Do you see any women with gray hair? Not many, right? Well, most of them have at least some gray, so if you’re not seeing it that means they must be getting their hair colored somewhere. Since I don’t recognize any of those women, I assume they’re not getting their hair colored in our salon.”
Today it’s even more true—women are better than ever at tricking Old Man Time. They have not only full gray coverage but also the subtle highlights that nature stole from them long before they ever saw their first gray strand. While there will always be women who color their hair at home, when you see those expertly placed highlights or an underneath flash of lowlights, you can bet they didn’t do it themselves.
Color is where the money is. If you increase your color business, your income will multiply. You can make it happen. Sharpen your skills with
color classes. Tell your clients you love doing color and have some great ideas for giving them the vibrance of youth. Plant the seeds even if they’re not ready to go for it yet, or start them slowly with a color gloss. Learn everything you can about color so that you become confident. That’s really all it takes.
Photo credits: Style by Tyler Caswell; assistance by Angela Carroll; photography by Roberto Ligresti; make-up by David Maderich; photostyling by Viviana Rodriguez.